AGRITAINMENT: A FITTING TREND IN A COUNTRY IN NEED OF BOLD PROGRESS

AGRITAINMENT: A FITTING TREND IN A COUNTRY IN NEED OF BOLD PROGRESS

AGRITAINMENT: A FITTING TREND IN A COUNTRY IN NEED OF BOLD PROGRESS

AGRITAINMENT: A FITTING TREND IN A NATION IN NEED OF BOLD PROGRESS. Brace up for the new normal—agriculture is making a comeback. There have been calls for Nigeria towards returning to its old ways of doing things. An urgency for diversification of the country’s economy with agriculture sitting atop the pile. These admonitions are everywhere—the mornings’ headlines from the newspaper stands, words on the streets, and the bellowing sound from the airwaves. While this call is a welcome development for a nation in dire need of progress, the emerging messages from hardliners of Nigeria’s contemporary agricultural revolution have rarely gone beyond why the system should replace petroleum crude on the country’s exportation chart. All we keep hearing are summons for Nigerians to engage more in farming, but the modalities as to how farming should be practiced in an era as sophisticated as this has barely made up the discourse. It must be stated that farming in the traditional sense is narrowly compelling and lacks the necessary appeal in a society inebriated with white-collar mentality. But there is a new and ongoing development in agriculture and a modern twist to it that is seeking to give us all a feeling of eager engagements alongside happiness. One that creates an opportunity for entertainment while practicing and learning to farm in different areas. This is a new and functional pattern called Agritainment—an idea with a resolute potency in enabling recreation in agricultural settings. Agritainment is new in the Nigerian space and has all of what it takes to be a fitting trend for colossal progress in the country if its doctrines are followed. For starters, merging agricultural practices and entertainment into a unit of function seems like a fit of discordance. But a critical look into this dynamic confluence of progress exposes the mind to a stream of exceeding possibilities within the levels of large scale agro-businesses and agritourism. Entertainment for all we know would open up a path of smooth navigation in this regard. It is contemporaneously one of Nigeria’s most functional industry home and abroad. After crude oil, entertainment sits pretty as Nigeria’s leading cultural export to the outside world. While the country’s music and beats are beginning to dominate pocket of spaces in the globe, its comedy skits are currently leading the trail online, and Nollywood at the moment is the second-largest movie industry in the world in terms of film output, and only sits behind India’s Bollywood on that list. Given Agritainment, agriculture is in the safe hands of a definite renaissance in Nigeria. Its formula for success consists of a wide range of projects to key into as using music and comedy, for instance, to sensitize Nigerians on the importance of engaging in agriculture, organizing festivals, and fairs alongside other recreational activities to also drive the initiative are some of the cutting-edge processes to this effect. Also, emerging ideas to fusing fun into farm markets, pick your fruits and vegetables, hunting, and fishing including swimming can also do the trick. However, while the establishing concept of Agritainment is yet to hit the ground running in Nigeria, the Face of Agric Nigeria has become the leading paragon, working hard to ensuring that this idea sees the light of the day—pragmatically. FOAN’s initiative is Agritainment based. She intends to promote the culture of agricultural development through a reality show consisting of young people within the age range of 18 to 32. There is everything beautiful and modern about FOAN’s pacesetting vision for Nigeria’s future—especially considering how its initiators are keen on assembling Nigeria’s most valuable assets—youths, agriculture, and entertainment—for social progression. Viable agriculture indeed needs a comeback so that Nigeria can evolve into a dynamic powerhouse through it. But chiefly, if the country must move swiftly in this regard, it must create ways to ensuring that farming becomes a social vogue, a new normal that would reverberate through every corner of its society. And the one surest way of enhancing this possibility is to largely drive the innovative designs of Agritainment into becoming a trend.

2 Comments on “AGRITAINMENT: A FITTING TREND IN A COUNTRY IN NEED OF BOLD PROGRESS ”

  1. Anonymous Kaine says:

    This is fantastic, what is worth doing is worth learning

  2. Anonymous Ruth Asare says:

    Very good Intiative.

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